Campaign Marketing Manager

Who we are…

GlobalData operates an intelligence platform that empowers leaders to act decisively in a world of complexity and change.

By uniting proprietary data, human expertise, and purpose-built AI into a single, connected platform, we help organizations see what’s coming, move faster, and lead with confidence.

Our solutions are used by over 5,000 organizations across the world’s largest industries, delivering tailored intelligence that supports strategic planning, innovation, risk management, and sustainable growth.

Why join GlobalData?

GlobalData is at a pivotal point in its growth journey and we need curious, ambitious, courageous people to support us in achieving our vision to deliver intelligence that transforms uncertainty into opportunity for the world’s most successful organizations.​

Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. Working together in an intellectually challenging environment, where learning is super-charged to keep us on our toes, the highly stimulating, fast-paced, global environment we operate in, and our bold ambitions result in unique learning opportunities for our people.

The role…

We are seeking a commercially driven Campaign Manager with 5+ years’ experience in B2B campaign management and lead generation to deliver high-performing acquisition and nurture campaigns across multiple products. 

This is a hands-on role for someone who can hit the ground running in a fast-paced commercial environment. You will be responsible for driving measurable pipeline impact through multichannel inbound and outbound campaigns, working closely with Sales, Product and Marketing leadership. 

The ideal candidate will have a strong background in B2B demand generation, campaign execution and lead nurturing within media, intelligence, data or solution-led businesses. You must be confident operating autonomously, managing multiple priorities simultaneously, and challenging stakeholders where needed to drive results. 

What you’ll be doing…

• Lead the planning, execution and optimisation of multichannel B2B lead generation campaigns across two commercial business units.  
• Build and manage inbound and outbound acquisition programmes designed to generate high-quality, sales-ready leads.  
• Own campaigns end-to-end, from briefing and positioning through to launch, testing, reporting and optimisation.  
• Develop and implement lead nurture journeys, segmentation strategies and lead-scoring frameworks to accelerate pipeline progression.  
• Work closely with Sales teams to align campaigns to commercial objectives, buyer pain points and revenue targets.  
• Create compelling campaign messaging and narratives that support early-stage sales engagement and communicate clear commercial value.  
• Analyse campaign performance and translate data into actionable insights and optimisation opportunities.  
• Collaborate with Marketing Operations to define audience segmentation, targeting and automation workflows.  
• Manage multiple campaigns concurrently while maintaining strong attention to detail and delivery standards. 
• Operate confidently in a commercially driven environment, bringing ideas, challenge and initiative rather than waiting for direction.  

What we’re looking for…

• Minimum 5 years’ experience in B2B campaign management, demand generation or lead generation roles.  
• Proven experience delivering measurable pipeline impact within B2B media. 
• Strong hands-on experience executing multichannel acquisition and nurture campaigns.  
• Experience working across multiple brands, products or business units in a fast-paced commercial environment.  
• Confident using marketing automation platforms, CRM systems and outbound engagement tools with a clear understanding of HubSpot specifically.   
• Strong understanding of lead nurturing, segmentation, lifecycle marketing and sales enablement.  
• Commercially minded with a strong understanding of B2B sales cycles and pipeline generation.  
• A proactive, resilient and self-sufficient operator who can hit the ground running with minimal supervision.  
• Strong stakeholder management skills with the confidence to work closely with senior commercial teams.  
• Excellent written communication and campaign messaging skills.  
• Highly organised, detail-oriented and comfortable managing multiple priorities simultaneously.  
• Analytical and results-focused, with the ability to interpret campaign performance data and optimise accordingly. 

In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. To find out more about the roles and benefits on offer in your region, visit careers.globaldata.com

GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

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